
What I’m reading in December 2020
Preparing the December reading stack ✌️ 1️⃣ Show your work – Austin Kleon2️⃣ Out of the Silent Planet – C.S. Lewis3️⃣ Obviously Awesome – April Dunford4️⃣ The Ultimate Sales...
On keeping happy customers
You spend half your budget on acquiring customers but to be successful you need to keep them… and keep them happy Happy customers will spend more each month and will keep buying from you If they are upset, or not seeing value, they’ll cancel, quickly. One...
Focusing on traffic instead of conversion
Conversion matters. But improving 5% of nothing is still… NOTHING! 🤯 For that very reason many times you should be focusing on traffic instead of conversions. Sometimes founders get me in to solve a conversion issue.”We need signups”, they...

Upselling in e-commerce
Some very last minute tip to improve your Black Friday and Cyber Monday ecommerce selling. 🤑… there’s still some time to include an upgrade flow 😉 What I really like about this is that when done right, cross-selling and upselling can add to...