The value of a product
The value of a product is only based on what someone else thinks they are getting from it. 🙌 The value is 100% about the other person and not about you. And so, your product must be shown in a way which is of value to them… 👉 Why should I care?...
Conserve calories
You’re in a noisy room. Someone calls out your name. You stop… 👇 How did you manage to hear and focus on that?? It turns out that our brain is processing all kinds of sounds and visuals without us realising it. Most of it is ignored as background noise....
Record yourself saying it
Product exercise for the day… Grab your phone Open Camera… switch to selfie mode. Answer this “What does your product do?” 🤔 record yourself saying it. Then re-watch yourself. 🙈 Are you clear and to the point? Do you have it...
Listening to people
Our primary task as marketers and creators is to listen to people. (shhh… just listen) (seriously) Find out what struggles they have. See how you can help them. Explain it in a way which they can understand… quickly. Build it. And ship it. Every time I...