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How I would improve TidyCal’s homepage

How I would improve TidyCal’s homepage

by Matthew Zammit | Feb 4, 2021 | Marketing, Positioning, Product, Startup

TidyCal is a great alternative to Calendly but their landing page could be a bit better!So here’s a different take on the homepage. My formula for above the fold:1. Headline: What’s unique2. SubText: How you achieve that3. Visual: Show the product4. Next:...
What do your visitors want to see on the landing page

What do your visitors want to see on the landing page

by Matthew Zammit | Jan 31, 2021 | Marketing, Positioning, Product, Social Media, Video

What should you say on your landing page? Go on, steal my notes 🤓 0️⃣ Tell a story … Describe a problem 1️⃣ What are the current tools/solutions which your ideal customers are using to solve this problem? 2️⃣ and...

The average time an investor spends on each pitch deck

by Matthew Zammit | Jan 30, 2021 | Marketing, Positioning, Startup

3:44mins That’s the average time an investor spends on each pitch deck (research by DocSend) … and 46% of that time is spent on the Financials and Team slides!! 💸 Just imagine how clear and direct you need to be to pass your message across! This...
Use this formula to explain your product

Use this formula to explain your product

by Matthew Zammit | Jan 29, 2021 | Marketing, Positioning, Product, Video

It won’t matter how great your product is if people don’t understand why they should use it. These 3 simple steps instantly change the way you position your product. Here you go: 1️⃣ What is the PROBLEMWhat’s your customer’s pain?...

The best marketing strategy?

by Matthew Zammit | Jan 23, 2021 | Marketing, Positioning, Product

The best marketing strategy? Make sure people understand why and when they would use your product and how it makes their life better. No unlimited budget on Google ads can fix an unclear product.
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