Over the last few months, I've run this exercise with 27 startups and we were all impressed at the level of clarity they were able to go away with every-single-time. 🚀 It helped them gain a simple way to describe their products in a concise way.And also gave...
What’s your business goal? Your North Star? What are you trying to achieve? Everything you write should be aligned to that larger business goal. Every blog post, Every video, Every website header, Every landing page... Ask yourself “what goal is this serving?” This...
We don’t always buy the BEST products. We buy the products that can be understood the FASTEST. Simplicity = Money
Product information which converts doesn't really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what's going on in your user's mind, the less work they have to put in to...
To explain what your company does in simple terms start by removing any tech-specific words from what you're saying. No one cares about what you do. Sorry! 😅 Very often I meet companies who insist on mentioning specifics... things like AI, Blockchain, Machine...
The goal of marketing is to drive revenue. Not to have a pretty website. Not to write exciting emails. Not to build a great brand. But to drive revenue. And the best way to do this is to get people to take direct actions and start...
What our customers want from us is for us to care enough to help them change. To help them move forward with a solved problem. To provide a way to handle a difficult situation. To make their life easier. To help them change.
If you have customers, the best place to find ideas for what to do next is in *their own words* 💥 What words are they using when they think about us?
Want an excellent place to find quick-wins? Listen to what your customers are already telling you and focus on improving that 👇 There are a number of ways to do this but one of my favourites is Net Promoter Score (NPS). On an NPS survey, we ask users, on a...
The value of a product is only based on what someone else thinks they are getting from it. 🙌 The value is 100% about the other person and not about you. And so, your product must be shown in a way which is of value to them... 👉 Why should I care?...
You’re in a noisy room. Someone calls out your name. You stop... 👇 How did you manage to hear and focus on that?? It turns out that our brain is processing all kinds of sounds and visuals without us realising it. Most of it is ignored as background noise. And...
Product exercise for the day... Grab your phone Open Camera... switch to selfie mode. Answer this "What does your product do?" 🤔 record yourself saying it. Then re-watch yourself. 🙈 Are you clear and to the point? Do you have it nailed down to a...
Our primary task as marketers and creators is to listen to people. (shhh... just listen) (seriously) Find out what struggles they have. See how you can help them. Explain it in a way which they can understand... quickly. Build it. And ship it. Every time I have an...
Focus on one specific use for your product. 🏹 I'm sure the product could be a fit for Distributed Teams, for Events organisers, for Schools and [... add yours here]But you cannot be great for all of them. 😲 And it is extremely difficult to show value...
Tip from a 1982 David Ogilvy internal memo:"#2. Write the way you talk. Naturally." Really, it's that simple.Ignore the complex words.The long sentences and chunks of paragraphs.And it's ok not to have perfect punctuation all the timeWhoever reads your text will be...
Apple just launched a monitor costing $4,999 with an OPTIONAL stand at $999 😱
Yep! $999 just for a monitor stand, which you have to buy separately.