The goal of marketing is to drive revenue

by | Nov 12, 2020 | Featured, Marketing

The goal of marketing is to drive revenue. Not to have a pretty website. Not to write exciting emails. Not to build a great brand. But to drive revenue. And the best way to do this is to get people to take direct actions and start the sales process. Get on a trial....

Help them change

by | Nov 11, 2020 | Marketing

What our customers want from us is for us to care enough to help them change. To help them move forward with a solved problem. To provide a way to handle a difficult situation. To make their life easier. To help them change.
What are your customers telling you?

What are your customers telling you?

by | Nov 9, 2020 | Marketing, Positioning

Want an excellent place to find quick-wins? Listen to what your customers are already telling you and focus on improving that 👇 There are a number of ways to do this but one of my favourites is Net Promoter Score (NPS). On an NPS survey, we ask users, on a...

The value of a product

by | Nov 8, 2020 | Marketing, Positioning

The value of a product is only based on what someone else thinks they are getting from it. 🙌 The value is 100% about the other person and not about you. And so, your product must be shown in a way which is of value to them… 👉 Why should I care?...