Help them change
What our customers want from us is for us to care enough to help them change. To help them move forward with a solved problem. To provide a way to handle a difficult situation. To make their life easier. To help them change.
Their own words
If you have customers, the best place to find ideas for what to do next is in *their own words* 💥 What words are they using when they think about us?

What are your customers telling you?
Want an excellent place to find quick-wins? Listen to what your customers are already telling you and focus on improving that 👇 There are a number of ways to do this but one of my favourites is Net Promoter Score (NPS). On an NPS survey, we ask users, on a...
The value of a product
The value of a product is only based on what someone else thinks they are getting from it. 🙌 The value is 100% about the other person and not about you. And so, your product must be shown in a way which is of value to them… 👉 Why should I care?...