Sony advert – 1983
Brilliant ad from 1983! Love the comparison! The Walkman-listening person can’t even start to imagine the volume of choices we have today. Clear messaging was important in 1983 when there were only a few choices; we are doomed without it today.
We always write about that bigger business goal
What’s your business goal? Your North Star? What are you trying to achieve? Everything you write should be aligned to that larger business goal. Every blog post, Every video, Every website header, Every landing page… Ask yourself “what goal is this serving?”...
Friday morning strategy sessions
Love these Friday morning strategy sessions ✌️ I’m always happy to see how a simple 30mins call can start to bring clarity around how to explain products – what to say, how, where… The ideas are in the founder’s/owner’s/marketer’s head but...
Understood the fastest
We don’t always buy the BEST products. We buy the products that can be understood the FASTEST. Simplicity = Money.