Cognitive load
Product information which converts doesn’t really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what’s going on in your user’s mind, the less work they...
The creativity of product information
Product information which converts doesn’t really need to be very creative. What you say about your product needs to speak to the real-life mindset of your users. The more your copy reflects what’s going on in your user’s mind, the less work they...
Remove any tech-specific words
To explain what your company does in simple terms start by removing any tech-specific words from what you’re saying. No one cares about what you do. Sorry! 😅 Very often I meet companies who insist on mentioning specifics… things like AI,...
Zoom waiting rooms
Zoom waiting rooms are incredibly boring. We just stare at a black screen and wait. These should be designed to be extremely fun! 🥳 Games? Chat with others? Read something? See an agenda? (if only there’s an agenda for every meeting 😅) Think Fortnite...