Record yourself saying it
Product exercise for the day… Grab your phone Open Camera… switch to selfie mode. Answer this “What does your product do?” 🤔 record yourself saying it. Then re-watch yourself. 🙈 Are you clear and to the point? Do you have it...
Listening to people
Our primary task as marketers and creators is to listen to people. (shhh… just listen) (seriously) Find out what struggles they have. See how you can help them. Explain it in a way which they can understand… quickly. Build it. And ship it. Every time I...
Focus on one specific use for your product
Focus on one specific use for your product. 🏹 I’m sure the product could be a fit for Distributed Teams, for Events organisers, for Schools and [… add yours here]But you cannot be great for all of them. 😲 And it is extremely difficult to...