So, I've built a Chrome extension that organises my favourite websites into a quick-access list... It's called 🍅 ketchup 🍅 and it's super helpful to open a group of websites at once and see what's happening in the world a couple of times a day......
A redesign is a perfect exercise to rethink parts of the experience:- what does not feel right;- what's off-brand;- what could respond better;- all those micro-interactions (which never get to be prioritised); The challenge at early-stage is how much effort to put...
When everyone chimes in on what to add to the Product... PS: Can we also add 1 olive for this customer?
(Ferry is one of my clients in the EV space) Use of Electric Vehicles is still very low… And Ferry is determined to change that by helping more people drive an EV this year! ⚡️🚗🛵 The first few deliveries have been quite thrilling and they...
This Murphy guy must have been really fun to be around!! 😅 In any Product launch we always expect Murphy’s First law to be true at some point… When it doesn’t? it still not a calm situation because of Law 5 🤷🏻♂️ So yeah,...
Let’s face it: if you’ve built a product you know that many times there are things that you’ll have to do manually or else you’ll never launch. And that’s called Flintstoning. Flintstoning is when your product or startup itself lacks a feature, BUT, you can make up...
Part 2 of the Ferry journey starts today.⚡️ Today I want to thank everyone who contributed to this important milestone. It’s only been 9 months! So proud that we get to build this and that now we have the backing of AMYP Ventures AG and Venn Ventures to...
Here's how most B2B SaaS selling works: - "Go with [X]. I work with them and they're great!" - "I haven't used them, but I've heard good things about them" - "I know the CMO there, want an intro?" It's mostly about what others are saying about you. That's exactly why...
Looking at cohere.so today. This is a very good homepage!! but there are 3 things which they can improve to make their homepage experience even better: 1. Improve the position of the items in the hero section;2. Bring the value more into focus overall;3. Explain the...
Here's how https://listnr.tech can do 2 changes to their homepage to improve their conversions. I've been doing more homepage reviews every week and this is the first raw real-time review I'm sharing publicly 🔥 Will share more of these if you get value from...
Two very important questions to ask yourself.They are more important than your actual product features.👇 As a Founder/Marketer/Product Manager, these are 2 of the most important questions you need to have a very clear answer for. 👉 Who's it for?Who are...
This 42 second video can change a lot for many products. Perspective is very important when you realise that your users just want to solve a problem they have and get their jobs done. Help them see that your product solves their problem, show how, and say it in the...
It helps when the product is good and the Founders know their numbers! Yesterday had a call with a CEO and I asked him "So tell me more about you... what do you do?" ... And he was like "We do THIS for THIS segment and our ARPU is X, the LTV is Y, the CAC is minimal...
TidyCal is a great alternative to Calendly but their landing page could be a bit better!So here's a different take on the homepage. My formula for above the fold:1. Headline: What's unique2. SubText: How you achieve that3. Visual: Show the product4. Next: Give a...
What should you say on your landing page? Go on, steal my notes 🤓 0️⃣ Tell a story ... Describe a problem 1️⃣ What are the current tools/solutions which your ideal customers are using to solve this problem? 2️⃣ and Why...
It won't matter how great your product is if people don't understand why they should use it. These 3 simple steps instantly change the way you position your product. Here you go: 1️⃣ What is the PROBLEMWhat's your customer's pain? 2️⃣ What...
The best marketing strategy? Make sure people understand why and when they would use your product and how it makes their life better. No unlimited budget on Google ads can fix an unclear product.
Sometimes you're too close to your product to see where you’re being too detailed or too vague… or just not clear! This Founder was trying to explain a complex product which has multiple levels and is targeted to a very niche audience… but was saying it all on the...
If people cannot describe your product in a couple of words to their friends, it's not going to work. Even super-niche products can be explained in a simpler way which shows clear value. No product is too complex to explain in a few words.