Starbucks’ positioning
“We are not in the coffee business serving people, We are in the people business serving coffee.” said Howard Schultz, Founder of Starbucks ☕️ Both sound similar but are completely different approaches to Starbucks’ positioning. People could get...
“they’re telling other people to buy from us”
From“they don’t know we exist”to“they’re telling other people to buy from us” That’s the journey you have to go through for growth. And the first challenge is to see where you’re currently at and what to focus on to get the most benefit. Focusing on Activation when...
It’s obvious in your head but you’re not saying it
What’s your customer’s view on the problem you solve? What alternative are they using to solve this? Why are you different? And why is that meaningful? These are some of the questions we try to answer when looking at your product and homepage. Sometimes you are way...
Understanding your web designer
It’s time to speak like a pro! As a founder and marketer you have to wear many hats and understand what everyone is saying and be on the same page. Here’s an initial list of terms to keep in mind to understand your designer friend 😅 What other...