Google – year in search 2020

The most human trait is to want to know why. And we have been asking “why??” more than ever before in this tough year for us and our planet. If you’re reading this you should be grateful at least for survival all 67 months of 2020. but many have...
Starbucks’ positioning

Starbucks’ positioning

“We are not in the coffee business serving people, We are in the people business serving coffee.” said Howard Schultz, Founder of Starbucks ☕️ Both sound similar but are completely different approaches to Starbucks’ positioning. People could get...
Understanding your web designer

Understanding your web designer

It’s time to speak like a pro! As a founder and marketer you have to wear many hats and understand what everyone is saying and be on the same page. Here’s an initial list of terms to keep in mind to understand your designer friend 😅 What other...