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Marketing is about 2 things

Marketing is about 2 things: 1. Psychology; 2. Copywriting; It’s about how people think to make a decision; and how to write in a way that you’re clear and trusted with their attention. The more I study marketing the more this gets...

Proper grammar

By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words. That’s because I deliberately write as I talk. And I try to write everything in this way. … that’s why you’ll never get an email from me starting with “Dear...