December 2020 - Know your social

Marketing is about 2 things

by Matthew Zammit | Dec 29, 2020 | Marketing, Positioning

Marketing is about 2 things: 1. Psychology; 2. Copywriting; It’s about how people think to make a decision; and how to write in a way that you’re clear and trusted with their attention. The more I study marketing the more this gets...

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by Matthew Zammit | Dec 29, 2020 | Growth, Marketing, Positioning, Strategy

Sometimes you’re too close to your product to see where you’re being too vague… or too technical… or just not clear. That’s when you need someone to show you how you can be clearer and see new opportunities for growth. If this sounds like...

Proper grammar

by Matthew Zammit | Dec 28, 2020 | Featured, Marketing, Positioning, Strategy

By now you might have noticed that I’m not a big fan of proper grammar, sentence structure and big words. That’s because I deliberately write as I talk. And I try to write everything in this way. … that’s why you’ll never get an email from me starting with “Dear...