Knowing more about people
The best marketers don’t know more about the latest trick, tactic, tool or channel. They know more about… people. They understand how people think and make decisions. Knowing more about people works today, next month, next year and in 10years. and that’s...
Understanding 5G
What are your customers saying about you?Discover that and then use it to describe your products.I love what Ryan Reynolds is doing with Mint Mobile.Customers say that it’s complex and they don’t understand it… so just acknowledge it 🙌There...
You wouldn’t tell lies to your own wife.
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” – David Ogilvy
What’s in it for me?
Every time you communicate with a potential customer they’re asking the same question: “What’s in it for me?” If you don’t answer, they won’t buy.