Just write it down

by | Dec 22, 2020 | Marketing, Social Media, Strategy

I get asked all the time about the best way to share content when you don’t know what to speak about. My current opinion: Just write stuff down even if privately and if you end up deleting 80% of it. The process of writing it down exercises your brain to think...
Sell the outcomes

Sell the outcomes

by | Dec 21, 2020 | Featured, Marketing, Positioning

Don’t sell products. Sell the outcomes. This is how Dropbox changed their messaging… ❌ in 2010 speaking about The Product: “Sync your files online and across computers”. ✅ in 2020 speaking about The Outcome: “Focus on the work...
My iPhone homescreen

My iPhone homescreen

by | Dec 20, 2020 | Personal

I might be having a bit too much fun customising my iPhone homescreen 😅 Apple has been very strict not allowing customisations but with iOS14 a workaround was introduced and iOS 14.3 has finally made it usable without having to open the shortcuts app every...