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How to expand your business

How to expand your business

by Matthew Zammit | Feb 13, 2021 | Carousel, Growth, Marketing

Someone else might need to hear this… Save the document for later Download the...

This is why Paid Social is not working for you.

by Matthew Zammit | Feb 8, 2021 | Marketing, Social Media

This is why Paid Social is not working for you. The reason why most ad campaigns on social media fail is that you are trying to convert someone into an awareness channel with no intent to buy. They did not log in to Facebook and LinkedIn to get a demo with you, pay...
How I would improve TidyCal’s homepage

How I would improve TidyCal’s homepage

by Matthew Zammit | Feb 4, 2021 | Marketing, Positioning, Product, Startup

TidyCal is a great alternative to Calendly but their landing page could be a bit better!So here’s a different take on the homepage. My formula for above the fold:1. Headline: What’s unique2. SubText: How you achieve that3. Visual: Show the product4. Next:...
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