Explain in a simpler way

If people cannot describe your product in a couple of words to their friends, it’s not going to work. Even super-niche products can be explained in a simpler way which shows clear value. No product is too complex to explain in a few words.

There is no product that everyone wants

“There is no product that everyone wants. You can either spend all of your time trying to get the last person to like you, or you say ‘I’m sorry it’s not for you, I’ll go talk to these guys instead’” – Seth Godin Be specific about your product marketing. Not everyone...