How to handle an unlucky brand name
This is a great example from Wix of how to handle an unlucky brand name choice which ended up sounding like a pandemic. It’s magnificent how they made fun of the whole thing, accepted it and actually used it to their marketing advantage when...
There is no product that everyone wants
“There is no product that everyone wants. You can either spend all of your time trying to get the last person to like you, or you say ‘I’m sorry it’s not for you, I’ll go talk to these guys instead’” – Seth Godin Be specific about your product marketing. Not everyone...