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Liquid Death valued at $700m – Positioning Success!

Liquid Death valued at $700m – Positioning Success!

by Matthew Zammit | Oct 17, 2022 | Positioning, Product

Liquid Death, a startup that sells water in beer cans, has just been valuated at $700million with its latest round. Liquid Death Mountain Water is literally water from the Austrian alps… in a can! Anyone could have thought of this idea but the Product is far...
When everyone chimes in on what to add to the Product

When everyone chimes in on what to add to the Product

by Matthew Zammit | Oct 10, 2022 | Product, Roadmap

When everyone chimes in on what to add to the Product… PS: Can we also add 1 olive for this...
The user experience of an all-in-one printer

The user experience of an all-in-one printer

by Matthew Zammit | Mar 14, 2021 | Social Media

Needed a scanner/printer and I think I’ve just earned a PhD trying to set it up! Is there anyone working on disrupting the market here?This was our experience… 1. Product name 🏷First of all, this is an All-In-One device, it can Scan, Copy and...
My favourite format for a slide deck flow

My favourite format for a slide deck flow

by Matthew Zammit | Feb 20, 2021 | Personal, Positioning

Here’s my favourite format for a slide deck. Works practically every single time when preparing a talk/presentations. And even works for websites, emails and social posts… 1️⃣ Tell a story: What got you here? 2️⃣ Pose a problem: Why...

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